Blackout Vapors Case Study

Blackout Vapors, a leading online retailer of disposable vapes and vape products, partnered with me to scale their lifecycle marketing efforts using Klaviyo. With a high-frequency product and a loyal customer base, we focused on replenishment automation to drive recurring revenue efficiently.

Blackout’s customers repurchase often, but timing varies widely by SKU and user behavior. A standard, one-size-fits-all replenishment email was underperforming—leading to missed revenue and lack of personalization. The brand needed a smarter, more flexible solution that could scale with minimal manual effort.

 I created a tiered replenishment flow, powered by real-time data from WooCommerce and Klaviyo.

Customers were segmented into three timing intervals based on their average days between orders:

• Short: 10–25 days
• Mid: 26–45 days
• Long: 46–70 days

Emails were triggered a few days before the midpoint of each interval—anticipating repurchase need at just the right time.

Additional profile filters ensured only repeat purchasers (2+ orders) received replenishment messages.

The content remained product-specific and urgency-driven, without requiring discounts.

Revenue per Recipient (RPR):

• $6.76 for the 26–45 day group
• $5.51 for the 10–25 day group
• $3.71 for the 46–70 day group

Engagement Rates:

• Open rates: 33%–46%
• Click rates: 4.3%–9.8%
• Purchase rates: 1.1%–4.9%

 By using purchase cycle data to personalize timing and targeting, this automated flow consistently delivers 6–10x higher RPR than typical replenishment emails. Blackout Vapors now has a scalable, behavior-driven system that generates high ROI—without relying on coupons or guesswork.