An up-and-coming Korean-inspired beauty (aka K-beauty) brand offering a range of cosmetics and skincare products. (Brand name withheld.)
This K-beauty brand was struggling to reach their ideal customer due to repeatedly sending ‘batch-and-blast’ emails with no segmentation or personalization, which in turn caused low open rates and low campaign performance. The brand also struggled with a lack of email opt-ins and low overall list growth.
Amanda's strategic approach revitalized the customer lifecycle understanding, strategy, and results for this emerging K-beauty brand facing critical challenges.
This holistic transformation rejuvenated the brand's engagement, rectifying past issues of generic outreach and fostering substantial program engagement growth.
All of these above results demonstrate the effectiveness of the segmented and personalized strategies Amanda implemented, A/B testing results, and program optimizations.