ACL Digital Marketing
ACL Digital Marketing
  • Sign In

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Services
  • About
  • Case Studies
  • Contact Us
  • Ecommerce Email Templates

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

Makeup & Skincare Case Study

Background

An up-and-coming Korean-inspired beauty (aka K-beauty) brand offering a range of cosmetics and skincare products. (Brand name withheld.)

Challenges

This K-beauty brand was struggling to reach their ideal customer due to repeatedly sending ‘batch-and-blast’ emails with no segmentation or personalization, which in turn caused low open rates and low campaign performance. The brand also struggled with a lack of email opt-ins and low overall list growth. 

Solution

Amanda's strategic approach revitalized the customer lifecycle understanding, strategy, and results for this emerging K-beauty brand facing critical challenges.


  • By devising a comprehensive segmentation strategy grounded in customer behaviors and interests, Amanda ensured customers were receiving highly-targeted campaigns that were relevant to each customer.  
  • Amanda consulted on multiple pop-up integrations and as a result, optimized opt-in opportunities to address the low email opt-in rate.  
  • A comprehensive Competitive Analysis resulted in actionable insights
  • An in-depth subject line analysis led to a robust A/B testing program to find the best ways for this K-beauty brand's customers to open emails.  
  • Amanda also implemented dynamic product recommendations, delivering relevant and personalized 1-1 experiences to customers.
  • Data-driven flow optimizations aligned with best-practices which further elevated campaign performance and customer engagement.  

Results

This holistic transformation rejuvenated the brand's engagement, rectifying past issues of generic outreach and fostering substantial program engagement growth. 


  • Open rates nearly doubled, showing enhanced resonance of our targeted A/B testing approach and segmented audiences.  
  • This, in turn, facilitated a remarkable surge in monthly revenue of ~60%.  
  • The Average Order Value (AOV) recorded an impressive growth of 23%.  
  • The overall Conversion Rate (CVR) showed a notable increase of 12%, indicating a heightened efficacy in converting prospects to customers.  
  • The success of these initiatives is further underscored by a staggering 61% expansion in the email list size within a single month, a testament to Amanda's strategy to make opt-in easy and appealing to customers and potential customers. 


All of these above results demonstrate the effectiveness of the segmented and personalized strategies Amanda implemented, A/B testing results, and program optimizations.

Examples

Discover the Power of Email Marketing for Your Business

Work With Us

Copyright © 2023 ACL Digital Marketing - All Rights Reserved.

  • Case Studies
  • Contact Us
  • Ecommerce Email Templates

Powered by GoDaddy

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept